“For many of us who operate global enterprises out of the United States, we have long looked to London as a gateway to Europe. With the recent election confirming that Boris Johnson will lead Britain out of Europe early in 2020, that once dependable pathway will be blocked and the future of American business’ relationship with Britain will hang in the balance. Tipping Point clearly explains the forces at play and the challenges facing Britain today. This understanding of global economic pressures, social forces and security vulnerabilities provides an valuable guide. Tipping Point is a must read for business leaders who seek to understand an evolving, and potentially, deteriorating Britain.
Thankfully, in layman’s language, experts Michael Clarke and Helen Ramscar have written a prescription for a restored, revitalized Britain. They call for the creation of a “strategic surge” in resources and the political will to stabilize Britain and give it the chance to return as a trusted partner in the wider world. I certainly hope Tipping Point is widely read by government leaders, business executives and anyone who wishes to understand Brexit, Britain and the future of European stability. More importantly, I hope the recommendations offered by Clarke and Ramscar are adopted. Much depends on it.
Sally Susman, Executive Vice President, Chief Corporate Affairs Officer, Pfizer Inc